CCC Visuals needed a brand identity that felt cute, trendy, and recognizable. The client came with a loose concept but gave me creative freedom to explore the visual direction.
The goal was to create a modern identity with a camera-inspired icon that could work both alongside the logo and as a standalone mark for social media and photography watermarks.
CCC Visuals
Photography Brand Identity
Concept Exploration
Early concepts focused on exploring typography, layout, and monogram ideas using the repeating “C” in the brand name. These explorations helped establish a logo direction that felt playful, modern, and visually balanced.
Color Exploration
Color studies explored palettes that felt soft, modern, and creative while allowing photography work to remain the visual focus when the brand is used in marketing and social content.
Icon Exploration
A key goal was developing a camera-inspired icon that could represent the brand independently from the full logo. Several concepts were explored using circular forms and lens-inspired shapes before refining the final mark.
Final Logo & Identity System
The final identity includes a primary logo, supporting icon, and flexible variations designed for use across social media, marketing materials, and photography watermarks.
