A clothing and lifestyle brand rooted in optomism and self-empowerment, inspired by Alice in Wonderland. I created an assortment of alternate logos and t-shirt graphics. The brands message, “find the wunderful” - speaks to embracing the little things in life, presence and the belief that we have the power to shape our future and have a wunderful life. My designs reflect the spirit through boldness, playful typography and intentional simplicity.